1. Describe the Market

   -Target markets (types of customers)

   -Geographic breakdown of major prospects/accounts in territory

2. Marketing Strategy

   -Territory plan

   -Utilizing marketing resources

3.  Sales Strategy

-Tactical approach

-Strategic approach

-Existing customers

-Reseller customers

-Prospect analysis

1.     Ready to buy in 3-6 months

2.     Ready to buy in 6-9 months

3.     Ready to buy in 1 year or more

4. A Timeline of Implementation

   -30/ 60/ 90/ 180 day/ 1 year plan of meeting goals

   -includes training period

5. Competition Analysis
6. Sales & Profit Forecast